Five tips to turn a chiropractic website into a working employee

For me, if I don't address them at the end of the day, like all my notes are done by the end of the day because I don't want to think about it. I don't want to sleep and think about all these different things that I got to do and remind people of because it interrupts my sleep and my recovery. So getting all these little tiny bits down, it helps me. It just streamlines the process for me. And your website can do all that stuff. So if you teach it to, it's a freaking robot. You can teach it how to do it. It's a program. These things are darn smart now. So if your website's not doing that for you, consider what you want to actually get done. Consider all those small little tasks that you do throughout the day that you don't really don't need to do.

You're listening to the Restoring Human Movement podcast, where movement experts discuss the latest evidence-based practices to help you and your clients move with mastery. And now your host, Dr. Sebastian Gonzales. Hey guys, this is Dr. Sebastian Gonzales with your Restoring Human Movement podcast. And thanks again for joining me this week. Just as a little introduction to this one, if you're a patient or lay public, you might not want to tune into this one. And not to say because it's not something that I want you to hear, but at the same time, you might not care. So today, as you heard on the little preview, we're going to go into maybe some website and business development today. And this is something I have a lot of personal experience with, and I've helped a lot of young clinicians kind of think about this and be able to consider what their website can really do for them. So some of the major talking points I'm going to go through today is we're going to go basically the six things you should really know about your chiropractic rehab or PT website.

And the first is your website is like an employee, but you don't have to pay it, which is amazing. All right, I'll go through each one of these in turn. Your website can streamline your business to keep your overhead down. Your website can also help acquire new patients. And actually, it'll help acquire more new patients than you really ever thought possible. Your website doesn't really have to be that large. That's number four. Number five is your website needs to be in good health, just like we do. Number six is your website is kind of like a spouse. Don't ignore it. Now, if this is your first time listening to this podcast, if you're a clinician, I share a lot of, I share what I learned along the way. This is like 126, 27. I'm not sure what the actual number is going to be, but a lot of the podcasts are actually interviews with industry experts. I have Michael Shacklock on. I have Dr. Stuart McGill. I have Dan John. I have Guido on as well. I had him on a couple of weeks ago, as well as some people that you might not be as familiar with, but I've learned a lot from as well. Philip Snell's on here, your boy, Philip Snell. So go through, go through the archives, because I've really learned a lot over the past year and a half of doing this podcast.

And I've also learned too, when I do the ones all on my own, kind of like this, I learned how to disseminate information a little bit better. So I'm hoping my communication is getting a little bit better. And hopefully these single podcasts, not this one in particular, but the single ones, hopefully that you guys can share them with your patients. So if you already agree with a lot of things I'm saying on these podcasts, you're like, well, cool. I trust Sebastian to speak to my patients and help me educate them about what I'm going to do with them. So that is the intention of the podcast for healthcare. For patients, the intention is to just really get them into more of an understanding of what's happening. And they're not supposed to understand everything that's going on, but just understand that they're going in the right direction so they can then release a little bit of trust onto people like us so we can help more people.

Now, a little housekeeping before we get started as well. Just a reminder, I did release a book and I will be talking about it a lot. And I want you guys to get really, really damn tired of me talking about it. Because if you know me and you don't know that I actually created a book and that it's releasing, it released on January 16th, then I didn't do my job. Because part of the thing about good information is if you don't get it out there and let people know about it, they're not going to find it. So this book is actually surrounding my adventure through recovering through two incidences of back pain, one at 16, 135. And what I realized through creating this book or through these two experiences is that you need to have a winning mindset for recovery. So I call it I Will Beat Back Pain, Getting Into a Winning Mindset for Recovery. And although we have all of these ways that will help people get out of pain and discomfort, they don't always accept it.

If you're anything like me, then you have patients who have spouses in pain and have problems. So I do have a couple patients that I can think off the top of my head where their spouse is, like they always talk about their spouse, like, oh, it'd be so great to have him or Joe or Martha to come in and do stuff like this. I'm like, well, why don't they? And I'm like, well, you know, they have this going on and that going on. And what I'm hearing is, is that they're just not in a winning mindset yet. They might say, oh, I'm too old for this. Or I've tried everything and nothing worked. Why would this person be any different? And, you know, I tried stretching and I heard that worked and I tried icing and that didn't work either. So they might just be in the mindset of losing.

And I think we all know that we can help a lot of people and we want to get our hands on more people to help them. Business wise, it'd be great because we have more money coming in the door. But realistically, we've got this profession to help people. So if you can't get them to actually approach you and accept your suggestion, then it's going to be really hard and frustrating. It's going to be a really long career. So the reason I created that book was to get people into the winning mindset. It has mental exercises and so on. So they can start approaching people like you and me and and get help. So if you have someone like that, suggest it to them to get it to their spouse. It's a quick read. It's about four hours. It's also on audio. It's on Kindle. It's on paperback. I mean, there's literally no excuse. And it's more storytelling. It's not clinical. So hopefully it should be interesting for you guys to listen to. Now, this is also your first time listening to this podcast. I do reveal a little bit about myself through story, through a gripe or through a like or just a story period. So I'm going to go through that right now. And then we'll get right into the content. All right. So I was thinking before, because there's all these nice, sexy exercises that people seem to when they when they actually do it well, they say, hey, take a picture of me doing this like a muscle up, like people will start taking pictures of themselves on rings doing muscle ups and people start taking pictures of them doing snatches and overhead squats and stuff. And I thought, you know, like the functionality of stuff like I can understand grabbing onto some rings and swinging around trying to get yourself back up, you know, like you're hanging off a cliff.

I can get that. I've seen movies, but I don't think I've ever seen anybody snatch a weight up, you know, in real life. And I understand that we're talking about if we're talking about power athletes, yeah, the snatch is a good power developer and blah, blah, blah. But realistically, when have you ever been like moving and decided rather than to clean a box up and then press it over your head? When did you ever think, you know, I'm going to get this from the ground to the sky to that overhead shelf as fast as I possibly can. And you know what? Well, now that I'm up there, you know what? I think I'm going to squat it again just to show off and then put it back up again. Like what asshole thought that was a good idea to do that. So I can honestly say I never teach the overhead squat and maybe I changed my mind sometime. But at the same time, like I don't get the point. I just don't get the point. I think there's a lot of the things I could be programmed. But anyways, that's my beef with the overhead squat and the snatch. I just don't get it. For most people, I know the strength coaches are going to argue with me out there. But realistically, who decided they're going to squat that box back down again and then put it back up?

Until I see it, actually someone doing it and promoting the video of how functional it is, I think I'm going to stick on my stand here. All right, here we get in the content. Okay, so the six things that I really wanted you guys to know about websites is all from my personal experience and just kind of what I've told interns and other clinicians about website development. And I know that it's a very scary thing to jump into that type of thing. And I do have a good friend who he kind of went in full bore. He started realizing that as he's building a practice, he needed to get people in the door. And he needed to, he can go out and do marketing. But at the same time, why not, like everyone's searching for chiropractor on Google, or in my case, Huntington B's chiropractor, people are searching for this thing on Google, why can't I be first? Why shouldn't I be first? And you look at all the people who are ranking first, and you're like, well, I can do a better job than them, right? You might or might not be able to, but you probably think that in your head.

I know I do. I think, well, why is that person ranking ahead of me with that? I know I can help these people better. So I always think of it like your, you need to create, uh, you need to create the environment for the consumers to find you. All right. And a lot of us are really good at going out there and like going and lifting weights and talking to people and joining running groups and going to swim and just talking to people at events. And those are, those are good and fine. It's just one way, but that's also a lot of time spent. Uh, and you have to commit to that stuff. And when I found from my own personal experiences that when, uh, I went out to, uh, work at a local CrossFit gym, I like, I liked it. It was fun, but it was, I sometimes didn't want to go, you know, and after that I will go on in a running group and I just didn't want to go all the time. I just wanted some time to myself and I'm not like an introvert or anything by any means, but sometimes you got your day off or you got your free time, you just want to hang and do it. You do it, do what you want to do. So it's tough and it's challenging and a website can really help you do that. So here's the six things again that I think you should really know. And, and, uh, actually I already mentioned that in the beginning. So I'll just start with number one is that your website is like an employee that you really don't have to pay. And, um, you know, actually before I actually go into this stuff, I'll tell you what my adventure was with my website. Um, because it's, it's really molded and changed a lot over the years. And if you've heard some of the other podcasts, I have mentioned that I started a website really early on in my career. And I remember in term seven, I think it was six or seven, we were in, uh, probably OBGYN class where, um, I mean, in California, we're not going to really do that. Like, so I can half-heartedly listen to the stuff and, and, and write things. So I'd get there on my laptop and I'd start writing stuff. And I started writing down a little workflow of how my website would go. And when people come into the site, what trail do they have to follow to get to the thing they need to find? Because what I, my intention was, is I wanted to write some really cool articles with some research backing that would then help me later on when someone says, Hey, why should I let you, uh, you know, work on my neck? I'll be like, well, because, uh, this, this, and that, and this research is that, that, and that. And here's the things that I would want, uh, you to know. Um, this, uh, the risk reward and so on. And I can always have that conversation with people, but as you, as you know, if you've listened to these other podcasts, I, I like to, um, scratch my own itch and I like to not repeat conversations if I don't have to. I mean, I, I love having conversations with people, but at the same time, I don't need to have the same conversation with people.

Like I can only imagine what Uber drivers do. It's like, Hey man, how you long, how long you've been driving tonight? Where did you start at? Did you go anywhere far? What's your most interesting person tonight? I mean, like how old will that get? All right. Cause if you've been in practice for, I've been in practice for 10 years now, you get a lot of the same questions and I dig, I dig helping people, but I don't always want to answer the same questions. So I think for some reason, deep down in the surface, I knew that, um, in school. So I started creating these articles. Plus it gave me a really good opportunity to go through, uh, the research at the time and formulate how I can then, um, disseminate this information and digest it for people. Because as we all know, you can't talk about spondylolisthesis and spondylysis and, um, all that kind of stuff and anatomical, uh, um, structures to patients. Cause they just turn off a little bit. It's like speaking a different language to them. It is a different language. It's Latin. So really breaking down the information and speaking it to them in their own terms is what the practice really was. And in the beginning, I wanted my site to be more informational. Um, at the time, my dad actually, he still is, he's a dentist and, um, he is not very techie at all. So I don't know how he came up with this idea, but so back in 2008 or seven, I think it was, um, he, I mean, he can't even like, like we'd come home, um, you know, when I was in high school and my, and my dad would be just waiting to, uh, have one of us put a DVD in to hit the play button. Cause he didn't know how to use the DVD player. Um, I remember in middle school, we had an answering machine and, and he, the thing would always be blinking when we get home and it's like, why didn't you listen to these messages? And he's like, well, cause I didn't, I didn't know how to play them. When he finally learned how to play them, he didn't know how to, to rewind them or make them. So they, so they, they, uh, blinked again. So we'd miss a lot of messages. The point is he wasn't really tech savvy, but he said, you know what you should probably do? You should do a website. And I was like, okay, I don't really see, I don't see big point, but let's, let's just try this thing. So I went into a gung ho. And as I started to create more videos in, when I was in my, um, my internship clinic, uh, I realized that people were, I was showing some people, some of the same exercises. I would show them like a side bridge and a cook hip lift and a pull down, um, a single arm dumbo row. These are ones that I showed pretty consistently dead bugs, bird dogs. So I do little videos of them and I thought, well, where should I put these things? And they were on YouTube, obviously, and they're still there. And those videos, I think are really crappy now, but at the time I created a whole, um, page on my site, which will actually, um, that actually hosted all those little, all those little videos. And I can write texts around them. And lo and behold, what I found was that eventually people found them on Google. People found them through search. And I never thought that, never thought that would happen. And in fact, if you go, guys go on Google right now and you search, uh, ulnar nerve and it doesn't matter where you're at. I think if you search ulnar nerve within the top three, sometimes the first one or ulnar nerve entrapment, you'll find me, it'll say 16, um, passive care strategies so you can sleep better. And that, that page, for some reason, like I didn't even want to have a, uh, I didn't even, I didn't even strive to have a big old ulnar nerve page and I didn't really care about it a lot. And all of a sudden people started asking me and emailing me from all over the place about their ulnar nerve or hand numbness. So they started finding that page and they found some of the pictures on it and they found the videos on it. And I thought, why are these people finding this thing? You know, like, but you know what, if they found this, what else can they find? So I started making more and more content. Now, originally the website was, it was again, very educational and I didn't really have any plans for it. But so I just created content for the sake of creating it. And, uh, way, uh, I can just basically direct people directly to those links, to those pages.

But as time, uh, as time went on and we did a website redesign about two years ago and I did another one like, uh, uh, way earlier than that as well. I realized, I started realizing that the website a lot had a lot more power than, than, than just directing people, um, via email to the, to those links. So in the beginning it was really shitty. It was like a blog style design. I had a lot of, uh, I had some stock photos. Um, it was very busy. And I remember in the beginning with this website, it was, I think it was called the incognito, incognito blue theme. If you guys remember that one, um, it was, it was very standard, very basic and people go on the site and, uh, I would have people tell me all the time. They're like, Whoa, your site has a lot of shit on it.

And I'm confused. And they would just bounce off the page. Bounce rate by the way is, is when people go to one page and they don't go further in your site and they just leave. It's not a good sign for your, for your Google ranking. So they would get, they'd get really frustrated with the page and they couldn't even find a book now button. They couldn't find a phone number. So, um, but it still ranked well, which is funny. So I was separated to change it. Eventually I did change it. Um, and we made it a lot more user friendly and we made it so people would, excuse me, I just, uh, burped on that. I'm going to keep going now. Um, we make it so people can find the information a little bit easier. So consider it kind of like when you walk into a grocery store and you look around, you've never been to a grocery store before. You might wonder where the hell are the eggs, you know, but if someone were to place you right in front of the eggs, it'd be okay. Or what if, um, I mean, how long do you walk around the grocery store before you fought probably for, uh, before you find it, you probably start in the perimeter. Cause everyone kind of knows the, the perimeter of the website or perimeter of the, of the supermarket is where you would find the eggs or at least in cold aisle, at least in America. But, um, we've never been in a grocery store before. You wouldn't know. So when you have these new visitors to your website, you kind of have to guide them a little bit. And if you guys do want to experience my website a little bit, it's p2sportscare.com. That's P the, P the letter to the number sports is plural care.com.

Um, you go through and there's in most people won't go past that first little, uh, we call it above the fold. It's the area in your screen, which shows without you having to move the page. And on mine, there's, there's a hamburger at the top. If you're on your, if you're on your phone, all of them have that navigation hamburger. Um, but most people don't really look at that. They look at kind of the stuff in the middle of the screen. And I really have two, um, two, two areas there, two options. It tells you a little bit about where you are to confirm you're in the right place. After that, you really have two buttons. I'm a professional and I'm a patient. Um, they might not be a patient of mine, but they're certainly not a professional. So hopefully they click on that.

By the way, the verbiage and stuff I'm always tinkering with, so I might change. So there's really two options. So I want to funnel them through that grocery store to at least get to the perimeter. All right. Once it gets to the perimeter, maybe, uh, I have other directional stuff. And if you go through my site, you'll see that when you're into the patient page, there should be three people. And it's a little bit harder on, on, um, phone because you have to scroll a little bit to, to, uh, find all three images. But on a browser on, on a desktop, you'll see three people. You'll see a baseball player, you'll see a runner and you'll see a golfer and you'll see different areas of their body, which are highlighted at that point. It's like, okay, I know, I know that I'm looking for eggs. All right. And I see the, right. I know I'm looking for elbows and I see the elbow. I'm not a baseball player. I'm a golfer.

I'll try that. Right. Or, Hey, I'm a runner, or maybe I'm not a runner, but I'm a triathlete and I have a foot problem. Let's try that. So now they're getting deeper into the page and they're getting directed to what they came for. Cause that's the hardest thing is when people get in and they don't know where the stuff is, they bounce and they leave. So this is how my site kind of improved. And it's just like it's larger. Uh, you might want to implement something like a search function. Wikipedia is pretty much like this Wikipedia. You go in, there's not any of that directional stuff, but there's, there's definitely a search function in there. And most people have been to Wikipedia once where they realize, well, shoot, I'm just going to search something. And then a bunch of stuff pops up. That's kind of curated for what they asked for. So there's a couple different ways to do this thing. So now my website, um, at this point, just, just so you know, rough numbers is I get about 61, 62,000 unique visitors a month. Okay. That's a lot of people. And, um, there's a saying that the money is, is where the eyes are. And so there's eyes coming to the website. Now they might not be local, but there's certainly people that came there, not for groceries, not for buying jackets. They came there because they have some type of musculoskeletal problem, right? So can I help them? That's now that now you're into your clinical part, but if they didn't get there in the first place, you're not going to help them. So I'm hoping that through this adventure today that you guys are able to, um, learn a little bit more about your website and figure out what you want to do with it. So hopefully you can get those people to come into your grocery store as well. Again, they might not find the eggs right away, but, but after, after they get there, now they can start searching a little bit and now you can refine, uh, the way you're directing them. So the first thing we're going to go through the website, which is the part I love is that your website is basically like an employee and you have to know that and you have to know that you really don't have to pay them. Cause I know a lot of people consider their, their website kind of like a virtual business card. They're like, ah, I don't know. I don't want to spend too much on the site because it's just, it's just a business card and it has like my phone number and address and like directions and a Google map and a picture of me smiling, you know, in a clinic jacket. And that's all it is.

And it's like, no, that's much more than that. I want you guys to know that straight up front that, uh, I, at this point, I think over the last year, um, I think I probably spent less than, less than one hour a month doing external marketing, meaning going out and talking to MDs and gyms and trainers and stuff. Like I do talk to trainers and training coaches, but it's, it's usually through the mechanism of one of my patients having a strength coach. So I'll contact them and talk, but I don't go out and like cold call that much anymore. And it, not to say cold calling is bad, uh, or going and meeting people's bad. It's just a different thing. And for my, I enjoy, uh, doing something a little bit more sustainable here. And I like, I like to, uh, create a nice piece of real estate on the internet where people can actually find me. So I'm not always searching people down. So the employee that I'm talking about, this website is like an employee. It's like your, it's like your business has a 24 seven, uh, outreach program. It has the, uh, what do you guys call them? That person that goes out of your office and goes and networks and like takes MDs to lunch and wants to set up meetings for you and, and all that kind of stuff. They're one of those people, but you don't have to pay this person. Sure. You might have to pay web hosting. What is it? Like a hundred dollars a year for most people, by the way, when your web traffic gets up, like mine does, it jumps up because users aren't free. Uh, they gotta, they gotta, when they come in, you gotta pay, uh, I think after 25,000 users that I have, I gotta pay a little bit more. So I pay roughly about $115 a month for web hosting right now. That's because I have a bunch of people, but back in the day, it was like about $100. Um, that's probably where you guys are. Most of you guys are going to be right now. Um, for the actual URLs and cost you like about 10 bucks a year. And if you have anyone doing any work to it, maybe a couple hundred, $300, $400 a month, maybe, you know, and that's to be basic stuff. And it's not something you can't teach your office staff or like some, sometimes people and kids have blogs. So you just get them to do a little bit too. Um, I personally did a lot of my website work in the beginning. Like I said, I started in term six or seven. Um, I learned how to resize pictures, drop in texts, but, um, and reformat stuff a little bit, but there are things that I don't really do. Um, because I'm not good at it and I'm not, I'm not efficient at it.

So I did, I decided to pay those ones out to people and, and, uh, divvy that work out to people. Um, but I do, I create all the content myself, which is the part where you guys should probably start. All right. You got to teach almost like your, your employees, the scripts. And this is what you guys are doing on the website. You're creating a script that as each person encounters your website, that they are learning about their body. They're learning about, let's just say our foot problem. They're learning how single leg stance affects foot problems. They're learning about how the small intrinsic arch affects it. And more so, more importantly, is how you can help them through that. And you have to express your personality through that. And they want to, they want to see that it's not an automated machine. And I think that we all know that going through WebMD, you go through and you get the same shit. All right. You get ice, uh, or you get the price method. You get, Hey, maybe you have a problem, uh, that you want to see a surgeon for, and maybe you have cancer, you know, and, and it's not very personable either. Uh, I tend to think that people read novels and they like podcasts like this because they like to get to know people. Again, that's why I share my story, a part of my story in the beginning. Um, the website's the same. It shouldn't be an extension of you. You're basically do, uh, uh, doubling and cloning yourself, but on the website.

Does that make sense to everybody? So your, your website is basically like an employee who can educate the public and who can convince them to come in. Now you have to also make it very easy for them to be able to come in from that. So that is where you're going to start, uh, creating like book now buttons, online booking. Um, or you want to create maybe, uh, an email funnel, which is fine too, or, uh, ways for people to contact you via a form. I personally like doing that cause I like to keep it a little bit more automated. I believe that people buy airfare online. They can certainly book an appointment, but that's just my thought on it. But there's many ways to do this thing. And I know that some people are not going to want to actually book stuff online. They're not going to book their appointment online. And I've had probably maybe I'd say like 5% of the people who, who contact and come and come into my office feel that way. Most of the other people are very, very cool with it. Like they, like I said, they book airfare, they book other things online. They, they put their credit card in Amazon for God's sake. I mean, they, they put their information out there. I know some people will have a kind of like a beef with putting their, their, uh, credit card online. But realistically, again, I, I mean, was it, uh, Equifax or Asperian? Like one of them got hacked. Like our stuff's already out there. Like who cares about a simple credit card? Plus if you get fraud on it, it's like you don't pay it. The credit card company does. So I try to explain all that stuff to them. If they have a problem with it and try to get them to integrate into our system a little bit, just to, just to streamline things. Because when you book through our website, you get the new patient paperwork sent to you. You get an, a reminder the day before and the morning of you get links to information that I want you to read before you come in. After you've booked a couple appointments on there as well, has all your credit card online. And when, after you've booked a couple appointments on there, uh, you actually get access to other type of content. Like if you have, if I suggested a corrective exercise, like a bird dog, I I've already created some of this content where people can actually, uh, view it again. And I'll use similar queuing. It won't be the exact, the same, but just so they can get familiar with the stuff. So there's not really any hiccups in their rehab process. Another thing you can do with your website, uh, in regards to, to, uh, kind of making it generate income for your business is you can sell stuff online. Now I know there's a lot of people who are, uh, they're, they think sales, Ooh, that's bad. You know, like, like it's not, it's not what we do. We help people. And you know what? Like I, I tend to, I, I thought the same thing a long time ago and sales, like you sell, you're always selling yourself in life. You try to get a girlfriend, a boyfriend, you're selling yourself. It's a presentation of, of what you can do for that other person. So let's drop that whole sales thing. Just make sure that everyone's, just understand that we're selling good stuff. Okay. But selling good stuff online is just selling informational products, right? At least that's what I do. I get a lot of, because I have so many people that contact my website and email me, I can't possibly email all of them back.

And plus too, like from a legal standpoint, I really can't, I can't suggest things for people who are like, I've had people contact me through from like Dubai and like Arkansas and like, unless they come in, I can't really help them, but I can certainly show them, uh, kind of reveal what I do in my office for these things. So I've created some, uh, some, some informational products to kind of show them that maybe with a knee condition, we have to clear out the ankle and the hip. And we just have to make sure that that person can, can appropriately stand on one leg and maybe a hip strength or glute strength is important. So there's a video on that. So I've created stuff like this as well as like you heard in the beginning of the podcast or the book. And there's also a, uh, there's a course that reveals how I manage flexion intolerant and extension intolerant low back pain. There's one, how I address, uh, crooked squatting. There's one, how I address, uh, sports hernias and oblique strains. Cause I've got a lot of questions about those cause I have pages that rank. So these are all things that can sell online. And there is, there is a, again, I'm not an attorney, uh, there might be a little bit of liability with this in regards to giving information. But, um, I know that I've personally gone through an attorney who investigated a bunch of this stuff and they basically said that, um, you know, if you, if you present that you're not establishing a relationship and they need to go see somebody, these are all informational products. And I know that people that have, um, there's nothing stopping the public from buying the books that we read in school. So I kind of, I kind of formulate it that way. Um, but that's, that's kind of on that, that part right there, but your website really can work for you like an employee and you don't have to pay them anymore. It's, uh, it's very minimal fee. You don't have to bother them. They don't ask you for breaks. They don't, they, they, they don't ask you for bonuses. They just do the work and you can tell it exactly how to do it. And it continues to do it year after year. And I think I've said this in, uh, in, in podcast one 14, I talk about YouTube operating the same way. You get this little army of marketing people out there of automated marketing people out there. And you really do get a lot of business from it. Now on the flip side of that same thing on, on number two, we have your website can streamline your business to keep overhead down. Now, considering what the website's doing for me, uh, it's basically taking phone calls for the most part. Actually, I do have an answering service, so I will reveal that I have an answering service that we will call them back if, if need be. Um, I try to do a lot of the phone calls now. I do have someone working the front desk part time. Um, but we try to make those phone calls back mainly just to, uh, to, to show face and to be able to build trust if they haven't booked online already. So, but when they call there, they're actually told to book online. And so cutting that down a little bit, cutting the call time down. And when, so when people call you and they, they, they tell you about their story, which I like to hear their story because I like to hear what, um, what the patients are experiencing so I can communicate better with them when they come in, but also to, it does suck up your time. And also if you're not, if the doctor's not talking to the phone, then your front desk is right. So that's part of the thing right there. Also too, there's the credit card payment. I have people pay online before they come in. Um, especially new people that cuts down the amount of, uh, possibility of dropout because they've really committed and paid.

And I know that if I paid a fair amount of money for a visit, I wouldn't miss it at all. I would show up every single damn time because I know that that no show policies in place right there. So also to gathering the credit card when they come in to be able to pay for their stuff, their credit cards already in the system, which then is, uh, protected so that no one can take it, but also to, it doesn't even show my office staff, uh, what the credit card is. So it protects it that way as well. So there's a lot of that money dance at the end of the, uh, at the end, at the end of the session that I don't like to do. And my office staff really doesn't like to do either. So, um, it kind of takes that out of the way there. And I know that if you've, um, already done this money dance with a lot of people, typically it takes about five minutes or so to process them out. So that's another lag time between you and the next patient.

There's other small tasks that it addresses as well. Like I said, they get the new paper paperwork sent to them. So that's another email, which doesn't need to happen. Um, they might need the address that email happens. So it doesn't need to happen again. And I don't know much you guys, but I know for me, when I have all these small little nitpicky things to do, like, uh, like when we owned a coffee business, uh, there was people that, you know, said, you know, I don't have the money right now. I don't have cash right now. Uh, so maybe can I give it to you tomorrow, you know? And we had a couple of people that told us this or like, Hey, you know what, can you just email me and remind me of that? You know? And when you got like 10 little small things to do, all of a sudden you put all these little post-it notes on your Mac computer and then you have to address them all at the end of the day. For me, if I don't, if I don't address them at the end of the day, like all my notes are done by the end of the day, because I don't want to think about it. I don't want to sleep and think about all these different things that I got to do and remind people of because it interrupts my sleep, my sleep and my recovery. So getting all these little tiny bits down, it helps me. It just streamlines the process for me. Um, and so your website can do all that stuff.

So if you teach it to, it's a, it's a, it's a fricking robot. You can teach it how to do it. It's a program. These things are darn smart now. So if your website's not doing that for you, consider what you want to actually get done. Consider all those small little tasks that you do throughout the day that you don't really don't need to do. And I know a lot of you that are listening to this podcast, you probably step, um, you do extra for your patients, right? If you think there's a podcast or a video or an article that might help them, you probably email it to them. And if you want some people, I know one guy who texts all those people before they actually, um, uh, come in the prior day to, to confirm with them. All this stuff can happen automatically. And I, and I know that we're going, um, extreme with our customer care, which is great and awesome. I think patients love that because they realize that we're different. Um, and they're not getting automated machines all the time. Um, by the way, you're probably thinking you're an automated machine. No. Um, so if they were emailing me back or call back again, I do call, but it, it decreases the need to ask her for that kind of stuff.

So I, we always do call back and we always are friendly and we always give them the information they need, but a lot of the information is presented automatically. So, um, and it's very easy to get to us. So if you guys are looking to address something like that and make your life easier and your practice, I think you can really get your website to do that. So write all the things down that you want your website to do. And then we just had to figure out how to do it. Now, number three I'll cover is, uh, your website can help you acquire new patients and really the, it can help you acquire more new patients than you really ever thought possible. And again, just like I said in the beginning, your website can be literally alive.

It doesn't need to be a virtual business card. It can gather patients for you. Um, like I said in the beginning, it can also help you book them, take payments and disseminate information to them when you set it up. Right. Now, if you don't know the first thing about a website, you probably won't know anything about, um, search engine optimization and driving traffic to your site, which is a very foreign thing to it for a lot of people to really understand. And I get it. I've been there. Um, I've probably spent, if I've, if I've spent, uh, I know I've spent more than a hundred hours, uh, of clinical education. Let's just say I spent a hundred hours of, of learning clinical education. I probably spent about five to 10 hours easily of search engine research, just kind of learning how to get the information found because you can have a great information and great clinical, uh, uh, resources and expertise and be able to help people, but no one can find you. You're not going to, you're not going to see anybody.

Okay. So just the basics here. And if you, if hopefully you guys are already familiar with search engine optimization or SEO, the term, but basically it means that when you search on Google or Yahoo or Bing, um, what's being found or is, is your stuff ranking? If you're searching Huntington Beach chiropractor, is it found? If you're searching low back pain rehab, is your website being found? And if it is being found, great. You don't have to do anything to it. If it's not being found, why is it not being found? So there's a, there's a couple of different considerations with this. And they say there's always this like, um, protected, a secret Google algorithm, but realistically they, they know a couple of things about it. And some people run these, uh, AB tests just to see what works best, um, when they do all these new Google updates. So I'll know, I'll let you know some of the little bits of what I've found. Anyways, first thing is, let's just say we're going to talk about a condition called, um, let's just say we're talking about knee pain in runners. Cause one of my, one of my pages does work, uh, rank really well for that. And I think it's called, um, the seven most common diagnosis for knee pain and runners or while running or after running.

So there is obviously multiple different reasons for knee pain with running. And we consider what a normal conversation would be surrounding the conversation about, or surrounding the topic of a knee pain with runners, you might say a bunch of different words, but in higher frequency than others. So let's just say if we're talking to a patient about knee pain while running, we're talking about, well, there's maybe there's a condition called condomalacia patella, which also might be called patellofemoral pain, which is a wearing of the cartilage under the knee, which happens a lot of times. It's the most common reason for presentation of knee pain in runners, um, to a sports injury practice. There's also meniscal tears, most of the medial side or the inner side. There's also things like, uh, patellar tendonitis, which is often confused with jumper's knee and blah, blah, blah. Right. So there's all the different words you can use. And what that kind of conforms is what that makes is a word cloud. It's like a bunch of different words that you said, um, in different densities that all group together. And so when you actually go into Google and search and you put in, and I'll actually type this up right now, let's see video game, video game system in the nineties, super Mario. So I didn't say Nintendo, but the first thing that comes up is there, there's a, there's a picture says original Nintendo NES. Then there's a Nintendo super NES classic edition. And then you scroll down, it says, uh, there knows Wikipedia 1990s video games, which there's Nintendo in those super Mario brothers. And the third thing is someone selling Nintendo on Amazon. Um, and you scroll down, there's, there's much, much more. And if you search into images, you're going to see a bunch of pictures of the classic super and super Nintendo and Nintendo.

And probably if I would have said gray and vintage or original, it probably would have gone straight to the Nintendo and original NES. So what that really means is, so if someone's searching for knee pain, they're not just always going to get the stuff that says knee pain just over and over and over again, like this high density with the word knee pain, but they're going to get other stuff surrounding it too. So that's that kind of cloud presentation. And I think what the, what the original thought was that Google's kind of going towards, uh, improving the experience of the users because if they, they want people to use Google rather than Bing and Yahoo and so on. So they're trying to improve the experience almost like if you were to converse with a person, it's like, Hey doc, what's a reason for knee pain? You say conjugalish patella or runner's knee. And so that's the kind of experience of, of popping up those searches. So what I did was I basically created a big old article with the big old word cloud with that and the seven different most common diagnosis with that. Now there's lots of different things you can, um, you can put in this article. You can put what causes knee pain in runners, what causes, uh, when you get into the conjugalish patella section, maybe you say, what is conjugalish patella? What's the anatomy of the knee? What's the mechanics of conjugalish patella? And when you go through a Google search on this is let's, let's, let's just see, let's just go on this real quick. Uh, this is all raw. So, uh, let's look up chondromalacia patella. And all I'm going to do is go scroll all the way to the bottom and at the bottom it says related, uh, key, uh, related searches to conjugalish patella. So we have conjugalish patella treatment, conjugalish patella exercises, conjugalish patella symptoms. I should have picked an easier word.

And then recovery time, surgery, bracing, taping, home remedies for conjugalish patella. So these are all related searches. And actually too, if you go to the top and you click on that, that search bar again, without even actually adding anything into it, all these things are going to pop up as well. So these are things people are looking for. You can, so you can easily answer these things in an article and all of a sudden you've got a bad-ass thing that's probably going to rank if it's not for a super competitive term. So let me rephrase that again. Let me say one more time. If you're looking for lumbar spine pain, or sorry, if you're looking for a low back pain, you're probably not going to rank as easy as you, as, as if you did. Um, I did one recently on main syndrome. Who the hell's looking for main syndrome, right? The search volume is going to be much lower, but you have a higher potential ranking. And so when someone finally gets through that, now they're on your site. All right. And they're on your site and they're looking at main syndrome.

They're like, Holy shit, this guy knows what main syndrome is. Right. And now I have to guide them to that supermarket. So now they're in your door. Where are they going to find main syndrome in your, in your, in your website? Right. Hopefully you dropped them right in front of it. If you didn't, um, maybe need to get up, you'd need to get them to it via a directory. If they're on your site now and they're on that page, you're going to, you have to make sure they don't bounce off real quick. This is where it comes down into copywriting or being able to entertain the person. And this is why I've been improving my skillset of learning how to storytell. And hopefully I'm getting better through the podcast with it, but actually bought a book recently, um, basically how to tell stories better and engage your audience and just kind of getting the, some of the secrets that you use with Hollywood screenwriting, because really when you go through these things, it's, you still got to emotionally entertain and hook these people. So validate that they're on the right site or they're at the right page, show them that you can help and, uh, basically go through the process of what they might or might not feel. Maybe tell a story, right? And once they get through there, they're going to realize, Holy shit, Dr. Joe is the best. Like I need to see this guy. Where's he at? Oh, he's in Kentucky. Well, I'm about 200 miles from Kentucky. I think I'll go there, right? Oh, is it book now button there? Let's book now. Oh, I got to put my card in. Oh, cool. Great. Let's do all this stuff, right? They're sold on you. So the first thing starts though with, with SEO. And like I said, this, your website can, can acquire your patients more than you thought possible. If you just get a couple good pages to rank, this is where now we get down into niching. So you need to be good at, obviously we're, we're, we're, uh, sports chiropractors or sports, sports PTs, and we're good at a lot of shit, but realistically when you, and I'm really bad at this. So don't use me as an example. Um, Philip Snell's a great example of this. He's, he's the bat guy, right? Uh, Dr.

Stuart McGill is a great example. He is the back biomechanics guy. Um, and, uh, I think there's a guy down in San Diego called the running doc, you know, like there's podiatrists are great. You go there when you have a foot or ankle problem. So niche down a little bit and focus on what, what you want to see. And then maybe find out the keywords that are, that are going to rank easiest for you and start there. Then you can start tackling the big boys, you know, um, and get your domain ranking a little bit higher. Domain ranking is a whole different thing. I think right now, my domain ranking is about 35. Let's say YouTube is like 97. The top is a hundred. Um, someone who started their website, it's going to be like a one. And it's taken me a long time to get 35. So if you find anybody, if you go onto like, uh, Moz domain ranking and you, you check out p2sportscare.com, you'll probably see I'm around the thirties again. It's different based upon each platform.

Um, then you do yours, you're going to say, Holy shit, I'm three. Right. And what basically what that says is it's telling, it's telling Google or the search engines that my site is reputable and it helps my site, it helps my pages and content rank a little bit better. So that's, that's a thing that you need to work on in the future to come, but that'll help you gain patience. All right. And I've spent years doing it and I love doing it. It's fun. It's great. Part of this podcast goes on there. It gets transcribed and goes on there, right? I read articles, I do videos, and those are all on there too. Now, next thing about acquiring new patients or your website is that you can actually run ads and I don't like doing Google ads and, and, uh, we played with Facebook ads a little bit, but apparently there's an issue with healthcare related stuff on there. So we kind of ditched that a little bit. Um, what I've had good success on in the past is YouTube. So I got about 14,000 YouTube subscribers right now. Um, a lot of my videos, um, what my top video is at like a, uh, 1.6 million, I think right now, roughly. Um, but most of them are around like the, the tens to, you know, 20, 30 thousands, which is great. So those things drive traffic back as well, especially if there's a call to action in there. If they're looking for more information about a hit problem, they can go straight to the site for it. And YouTube provides clickable links on their videos. They're called cards or end cards. So what I actually did recently, and we'll have to, you'll have to check in with me and see how this is progressing is that I realized that last year, if you were following along, I created a, um, I was doing a video a day and I know, I could do it. I actually stopped around June cause, um, actually, uh, I, I didn't stop because I couldn't do it. I just realized that it wasn't worth it and they weren't being found. So I needed to make sure that they were getting found. So I just stopped the whole project altogether and now I do one a week. But in the meantime though, and this is kind of that, um, in, in past podcasts, I've talked about just create something, you can use it later. So I created a one, one, one video a day and one of them, a couple of them were how to get out of a car without hurting your back. How to pick up objects without hurting your back. How do you, um, I don't think I did this on there publicly, but I did it privately. How to put on your shoes, how to get out of bed, how to roll over in bed, how to sleep better without having back pain. So there's a bunch of back pain month in there. There's also hamstring and knee month and so on. So I've reused some of these, but I was promoting some of the stuff, uh, nationally, um, over the last month or so. And they've really been hitting well. There's one called 21 hit mobility drills, which is really great. I think I have like 150 likes on that. I think about, um, if I had to guess about 30,000 views, it's a newer video.

And I think like one or two thumbs down, there's just some haters out there. Um, so that those ones were going and I started realizing, I'm like, this, this is showing in Denver and, you know, Philadelphia. And like, I surrounded my office too, but I'm like, you know what, why don't I just use some of those simple how to ones where I wasn't really trying to, um, I wasn't really trying to sell anything. I was just pure informational. Like I just teach someone how to roll over in bed, you know, and how to get out of bed without having a trigger in their back symptoms when, when they have a back condition. So with those videos, I sat around in the office with a 50, 50 mile radius. And now through those videos, when people watch them, they have a potential to watch other videos that actually created too. And through those, which I haven't created yet, I'm still working on this. I will probably shuttle them back to my site for something that is maybe a free giveaway. Um, or maybe an article on back pain related to the stuff they've already been watching. So now they've been to my site and they're like, holy shit, homeboys in Huntington Beach. And I'm only 50 miles away. Who are they going to go to? They keep seeing the same guy.

And by the way, these YouTube videos to, to, for the ads, you can get them down to one cent a click for a 30 second view. One cent, right? Google ads for Huntington Beach Chiropractor are going to run you like $9 a click. All right. So these things are cheap, but I bet the reason it's so cheap is because everyone's, most people are, I'm not going to make videos, right? I love making videos. So they're, they're useful to me. So I can potentially get these people back to my site. Um, let's see, let's just say my, I'm not going to reveal my exact prices, but let's just say if someone were to come back and say $200 for an exam, think in your head, I don't know the exact math on this. How many times can I have someone watch these videos within a 50 mile radius for one cent a click and not have anyone come in and, and, or sorry, even have one person come in and break even? I think, I think the math is like 2000 times, maybe 20,000 times. I forget. It's, it's a lot. So I can show that video a ton of times, right? And for all you out there who are frustrated with Yelp and like you get your reviews, they get taken away and get taken down. At least I got a video at the end that has views and likes. So it ranks better anyways, and people really like the shit out of it. And now they're back onto my page and they can easily book, they can pay, they can come in and now I have a new patient. All right. So these are all things that are helpful. Pictures kind of do the same. You can disenimate, disenimate, disenimate them out, disenimate. Am I saying the right word? Push them out to Pinterest. All right. So all of the ranking stuff for your site to acquire new patients, if you're looking for Google search, that's one thing.

There's, there's lots of factors in there, such as user experience signals, time on page, bounce rate, shares, so on. If you're looking to get people to your site via another means, via another platform, YouTube or Instagram, you have to offer them something a lot of times to go to your site, learn more, maybe get a piece of information for free, a PDF, or some type of lead magnet, we call it. But these, but I've definitely had a lot of success with getting patients from my website. I mean, I've woke up and woken up at times and I have like two or three new patients that have booked and paid and they show up and they have their paperwork and it's amazing. So you can get your website to do this and you can really keep your overhead low. So you don't have to hire a bunch of people, right? And it's even better if you don't take insurance because you don't have to do any of this super billing stuff. So the next thing is your website does not have to be large because it sounds like there's a lot of stuff going on here, right? Now my website right now is probably, and if I had to guess, 250, 300 pages. There's a lot. And part of the reason is because I, I have a podcast and each one of these, I mean, I have a hundred and what is this? 26 podcasts now.

And majority of them have a show notes page links and so on. So I keep adding to it, but we try to keep it organized, but you don't really need all that stuff if you're not going to do that type of thing. One of the pages or one of the sites that I really follow is called Backlinko. And if you guys are looking to really start on this venture of starting to use your website in a way that I do, go to Backlinko.com. And I think they only have 14, 15 pages, honestly. And he's very public about how he creates his content and how he shares it and like what his, what his visitors are and so on. And I think he's only got, he's got less than like 20 pages, but he makes just massively helpful pages.

And like I said, I have about 250 or so, but realistically the major ones that people come and visit, there's probably about only about 20 to 30 of them. I don't know exactly off the top of my head. And if you scroll down into the patient one, if you go through and say, I'm a patient and you go through and you see these articles, there's, that's major, that's usually where people land. And that's where people actually come into the site. They don't always come in from the homepage. So, but when you're starting out, if you're getting people to come into your page, think about how they're going to, how they're going to experience your site. And some people might come in through the homepage. So you, let's just lay out some of the major pages you need. You need a homepage.

It needs to look, it needs to be patient centric. Okay. Uh, they probably don't care everything about who you are and what you do. They just have to trust you enough. All right. So don't make it all about you. Make it about them. Think about what they care about. And I know that, um, one, one tool I use is that after I write sentences, if I'm really mindful about when I'm writing things is I try to think about when, after I say something like, um, you know, like I went on a trip to Cabo, the patient will say, or the reader will say, what's it have to do with me? How do I, how do I benefit from this?

Cause they're there for their own reasons, right? I went to Cabo. I went to Cabo because, uh, let's see. God, I, I had nothing to follow up on that. So I would scrap that whole sentence probably. Right. But, but the first page I might, I might focus more on what the benefits they will get. Um, also you probably need an about page again. So they know a little bit about you, um, a nice picture, maybe your office staff, um, not necessarily all your degrees and credentials cause they really don't care. They probably just want to know your personal story and they want to know that you can help them. Um, FAQs, you know, like how much, how much does it cost? What should they expect?

Where's the paperwork? Um, how many times are they going to see you? Maybe address all the major questions that people typically have. Like they're scared that they're going to have to see a chiropractor or PT forever. Right. Um, so they want to know all that kind of stuff. Um, maybe a contact page as well. Um, I wouldn't suggest putting your email specifically. I'd probably put a contact form because that gets rid of a lot of spammers, uh, and conditions pages. And the conditions pages, I think is the, it's the hardest part. And that's the part I started when I was in grad school. It's where you start to put all your information together about certain conditions. Again, you're niching down.

And when people in, uh, interact with my page, typically they come in through these condition pages. And when we talked about the section above, we talked about, um, acquiring new patients, people are probably going to find your stuff because they're searching for things that they care about how to decrease lower back pain after getting out of bed, uh, how to decrease hamstring tightness, best hamstring stretches for runners. They're looking for this kind of stuff. So they're going to enter your page through your site through that. And they're going to be on that page. And now remember you're in the grocery store. They came in and someone just plopped them right down in front of the bakery. Where do they want to, they might, you want to find the eggs.

So lead them to the eggs, even within that page. And I'm guessing the, the eggs in this analogy is that you need them to book. So you need to take them through a flow of that page to be able to get them to come in to see you. So informational pages are amazing. They're great. I dig it. Right. But at the end of the day, you got to get them to come in. And I know that I've struggled with a little bit, a little bit of this over the last year or so, since our website is really, um, bumped up in traffic is that since I got to pay more hosting fees now, I love that people are learning shit on my page, but realistically I got to pay for you guys to learn shit on my page.

It's a bad business model, right? I'm losing money when people come into my page. So I need someone to book. So I need to guide them through that process. Um, so just to recap on that, your, your, your site doesn't need to be big. It just needs to, it needs to be quality and just be mindful of the flow. And I usually have people put out a piece of paper. When people enter, just write down little boxes of the pages that you plan to create and like how they're going to flow from, from here and there. Maybe from the homepage, you divvy off into, um, a couple different options, right? I have, uh, patients in healthcare, where are they going to go and what's that page going to look like?

What's it going to be on that page? What if they enter the website through that page? How do we get them back to the main page or to the booking page? So those are those, uh, think of it like a little algorithm. You have to find out what that person needs to hear at that point to get to the other click. You have to get them to the next click. You don't want them to leave the page and go to the other person that was in that search. All right. You want them to find everything that they can out of your page. Now the next one, we're going to go into your website needs to be in good health. Now this is a little bit more techie, so I won't spend too much time on it, but just know that your website can't just sit there and rot. So some of the things that I, I can do this very quickly on my site and some of the other things are, are, are big projects, but number one is updates. When you go through your page or you go through the backend of your website and it has all these little icon dots and so on. And it says that you got like 15 updates, update them, man. Like these are people's plugins and, um, uh, other things, which are, they're updating their security features. They're updating other glitches in their system. So update them. All right. It just takes a couple of links here and there, by the way, whole tangent conversation. But I suggest that in my personal experience, you go with a WordPress page for most of you. If you're on like a Wix or a Squarespace or just, I would, I would just consider ditching the thing, man. Like it's, it's, uh, from, from all the web people that I've experienced except for one, um, pretty much everyone said, go to WordPress. It's more user friendly. It'll function better. There's a lot more, uh, things you can do to it and it'll rank better. Okay. Next thing, site speed. If your site takes forever to load, it, people will typically drop off. All right. They're like, what's wrong with this page? It's broken. They'll drop it off. There's a couple of things which will, uh, create a slower site. Number one is large image sizes. So images, I think, don't quote me on this. I think they had to have to be under 200 to 25, uh, KB. So if you got like megabytes, like you got like your portrait mode on your phone and you just post them right to your site, you're slowing your site down. And there's ways to test this like GT metrics. I think Google has a, um, site speed, uh, test that you can do and they're free. So I would go through there and test there and it might give you some recommendations to do some things you really can't control on there or cannot control or, um, like say if I embed a YouTube video, if it's slower and that's, that's kind of a YouTube thing. Um, I can't really control third party sites if I embed it in there, but I can certainly control the stuff that I put in my site.

And, uh, another consideration too, is as your page gets larger, you might actually, um, slow down too. One of my pages ranked so damn well, again, that older nerve one, but it's so massive. And there's so many pictures and so many videos that it slows it down. So it's kind of a pivotal point on there. It's like, well, it's ranking well. So why should, why should I bother fixing it? If I fix it and take some of these pictures away, it might, it might make it faster, but it might not rank well. So there's going to be a pivot point in there that, so I don't know all the answers in that, but that's just what goes through my head on a weekly basis on these things as I create new things. Um, but site speed is really important. Um, you know, next thing too, and I'll touch on this really quickly, uh, is that, uh, it has to be mobile friendly. Uh, Google has put out a thing about mobile indexing. So you need to make sure your site is very, uh, mobile friendly. If it's not, if you look at it on your phone, it looks like crap. You need to address that really, really quickly or else all this work is for not. Next is relevance. If you, uh, if your content is not relevant or up to date, people can tell a lot of times, like you got old pictures, old videos. Like I have, I have some really old videos on YouTube, which I really don't promote, but I leave them there, but I certainly don't put them on my site and you can tell it's old. It was like an old, whatever you call those mini cassettes. And it was granularly, like it just wasn't clear, you know, it's like showing up to a movie and it's just all granularly film and there's no sound.

Like you expect better than that. So you'd, you're like, this is bullshit. And you just leave, you know, unless it was intended to be that way. Like an old world war two film in the, in the beginning, like when they have all those credits of these old pictures and planes dropping bombs. So I'm like, that's okay. Cause it's within relevance. So, but it's, it's, I think you could do much better than, than having old crappy videos and pictures. So update those things and make sure they're sized appropriately. Um, it'll make it a lot prettier as well. And I remember that in the beginning where I said that my site was really, uh, it was confusing. There's a lot going on.

There's lots of links everywhere. Make it clean. If you go onto my site, it's really clean. And yeah, I'm sacrificing a couple of things in my sites. Again, it's not perfect. It's a work in progress. Um, it's, it's not, it's cleaner. It's a lot cleaner than it used to be. And before you get to the fold of the page, there's really only two options to take because I want you to pick one and I want you to go through and find content that's catered to you. So if it's a little bit busy and like not pretty, and it's just not aesthetically friendly, then it's a turnoff, right? It's just, it's just harder to, uh, it's harder to go through the page.

And I know that, uh, one of my old scheduling softwares and I, I, they, they were a great scheduling software, so I don't want to bash them at all, but I stopped using them. Um, because some people went through there and it looked like they jumped from a pretty, pretty page to like, uh, almost like a Reddit. It was just like very HTML-y like text, like no frills. It wasn't, it didn't look trustworthy. So they didn't want to put their credit card in. So we changed platforms, made it prettier, something friendly, you know? Uh, last thing on this is that the website in good health is that, uh, linking. And this has been really a challenging topic for me to talk about.

And I know that some of you have probably, um, uh, experienced me on Facebook talking about linking or backlinking or hotlinks or, um, uh, I, I, I don't know that like I've been, I've been, I've learned it as a backlink for, I don't know how long. So it's hard for me to, to remember exactly the, the, uh, the term that everyone else uses. But basically if your site, like, so Google is, or sorry, the, the internet is like a web. All right. The worldwide web. It's a, it's a, it's, it's spider's web. Okay. In the center are the sites that are really popular and rank well, and everything is attaching to it. It's directing to it. And it's showing that it's the center and it's trustworthy. So these sites rank better. Okay. The more sites that you have directing and telling the search engines that you're better, the, uh, or that you're trustworthy, the, uh, the better you rank. And just to be clear, it doesn't take away, or at least from what I know, it doesn't take away from your site to direct people to another site, unless it's an untrustworthy site. So I wouldn't rank to some, I wouldn't link to somebody who is a sleazeball. I would, I would link to someone that I trust and know. And just like in all the podcasts that I do, when I have a guest that I like and trust, and they're suggesting something, I link to them and I show the user that they can find that information there. So this helps them. It doesn't hurt me. And it builds a better pathway through my site to their site so that people can get what they need. Right? So linking is necessary. If you live in isolation on the internet, you're not going to get anywhere and no one's going to find your stuff. So this has been a really challenging topic to me again, because through Facebook, I've, I've talked to people about backlinking and it's really confusing to them because they're like, what is this thing? Is it like, can you describe it?

Like what exactly are you looking for? And it's like, all I'm looking for is that, you know how like you're on a website and there's a bunch of text. There's like a story about you and like how you learned how to do the certain technique. And a lot of times you'll reference the site that shows the technique and you'll just, you'll, it'll be blue. That's all it is. All right. So actually, and on that note, if you guys have enjoyed this podcast, can you email me or reach, reach out to me on Facebook and, and, um, ask me how the way, the way you can get back to me best today and is it'll take, it'll take you like two minutes. Please text me, email me, Facebook me and ask what you can link to on your site. And I will direct you through it. If you want more information on, on how to improve your site, I'll give you insight on that. These, these links for me are good as gold. Okay. My, my, my goal in life with this podcast, with the, with the website, with the YouTube content is to get people to find it. All right. You guys are helping people find it if you link to me. So please email me, text me, call me, whatever. I will spend as much time as needed to help you through this stuff and just link to me. That's all I'm asking for. Okay. I believe that if we're, we're good healthcare providers and we want to rise to the top, we need to support each other. And the more that we link to each other and reference each other and reference each other's good information. Like maybe you don't have an article on a knee, but you like mine and I don't have an article on a neck, but I like yours reference people where they need to go. Like that's really what the internet searching is all about. And that's how we can help each other out a little bit.

The last thing is, um, Oh, by the way, my email, uh, it's S E B at P two sports care.com S E B at P two sports care.com. Hook, hook me up. Talk to me. Let's talk a lot. Number six, your website is like a spouse. Don't ignore it. Okay. So I know a lot of people who build the site and they let it, let it sit for years and it just rots. It literally rots. Okay. You need to keep it in good health. Like I said before, you need to update all your stuff, make sure everything's relevant, make sure your site speed's good, update things. And as you learn things, uh, put some effort in the site. So there's, there's constantly these little spiders, uh, and that they're little robots that crawl throughout the site and looking for new stuff. All right. Update your site, pay attention to it, nurture it. All right. It really, you can tell on the other side. And I've looked at a lot of, um, colleagues pages and just to get ideas of what to do and what not to do. And I found some really amazing pages and you can tell they really care. Like you can tell they paid attention to their site. You can tell when the doctor wrote it, you can tell when they've divvied it out to someone else.

Like I, like I've seen, uh, there's a, there's a really common, um, there's a, there's a service that a lot of chiropractors use for their website that they don't really, I don't even think they own their site, uh, anymore. They just have this place, do the site and you can tell all the places have been done by, been done by the same company because they, they, they look very generic and crappy. All right. You can tell, and I think patients can tell too. So make sure your site is, is legit and you take care of it. Don't ignore it. Now those are the major parts that I want you to remember. So again, I'll recap again. Your website's like an employee. You don't have to pay it. So build it like a, make a, make a little, make a little employee. Okay. Number two, your website can streamline your business and keep your overhead down, which I think we all know that low overhead is the key to surviving in business. Your website can help you acquire new patients more than you ever thought possible. Your website, uh, does not have to be very large. I'd say probably, I mean, under, under 10 pages will still work. Okay. Your website needs to be in good health and treat it like a spouse. You shouldn't ignore it. Now, again, if you, you guys want help with this stuff, just email me. And I'm thinking that what can I do for you guys that will be helpful, um, to the masses? Again, that if you've been following me a lot, following along, you know that I believe in, um, repurposing content when all possible. So I think maybe what we can do is that if you're, if you have a site that you've had for about a year, maybe half a year, or you've spent a lot of time working on it and you have all the pages built out already, why don't you email me? And if you, if you're interested in me doing a, uh, kind of a walkthrough and we'll do a screen share, we'll look at your site and I'll, we'll record, um, all of the thoughts and communication that we have on this and maybe ways to improve it. What looks great, what looks bad. And, um, everyone else can learn from this and maybe we'll do, I mean, I'm open to doing this about, about five times, I think. Um, cause I think there'll probably be about 30 minute calls maybe, maybe even longer and we'll record them, put them on YouTube, let everyone access them just so they can see. And, uh, we'll go behind the scenes on this stuff. Um, only email if you have a WordPress site. Uh, I, I, I don't know how to, to maneuver Wix and, um, Squarespace. I'll probably look like a complete idiot on the back end. But, um, if you let, let me navigate the site for you and just check things out, we'll blur all the stuff. If there's privacy issues, we'll blur it out. But I think that might be the most helpful to everybody. We can kind of leave that as a resource. So if you're interested in actually getting your website, um, critiqued by me, just email me again, seb at p2sportscare.com.

That's seb at p2sportscare.com. And we'll check it out. Um, the first five. Okay. That's it. Um, and, and again, no starter sites because, uh, there won't be anything to really, uh, to analyze on it back on the things. If you guys want to get back to me a little bit, uh, please do, uh, reference maybe one of these podcasts in your patient resource area. Um, what's your favorite one? Did you like, uh, talking about cervical spine issues? Did you like the one we have with Stuart McGill when I asked him some of the basics that patients will ask about low back pain? Um, if you don't have a website, share it on Facebook and Twitter. Those are okay too. So those all help ranking. So, um, although I'm, I'm helping you guys with your websites today, I would love if you help me back a little bit too. That'd be amazing. Um, it's the easiest way to get back to me. Uh, if you guys are still looking for that book for the, uh, I beat, I will be back pain getting into a winning mindset for recovery. I will put a link in the show notes as well. And lastly, make sure you leave people better in how you found them and date an Eagle Scout. I'll talk to you guys next week.

We'll jump more back on the clinical bandwagon.